Rome · 2009
It started with one checked box.
Four shirts. One trip. An idea seventeen years in the making.
The original story
In 2009, four friends made shirts for a trip through Europe. Each shirt named something we planned to do, with a simple box waiting to be checked.
When we reached the place, the box got its checkmark and the shirt became part of the photograph. The Go to Italy shirt made it to the Colosseum. Paris, London, and Oktoberfest got their moments too.
The shirt was no longer just a souvenir. It was proof of the story.
The photographs stayed with us. So did the idea: the best shirts are not about what you like—they are about what you actually did.
Four shirts · One trip
The photographs that started it.
Seventeen years later
The checked box is back.
You Did It! Shop brings the original idea forward with real shirts made for new trips, new photographs, and new stories worth wearing.
Shop the Italy collection →